SUCCESS STORY

Lagos City Marathon

For years we have partnered with the Lagos State government to provide inspiration as well as refresh thousands of participants in the Lagos City Marathon. The partnership hinges upon our drive to ensure that Lagosians cultivate a youthful lifestyle through physical and leisure activities like the marathon.

Through the years, the Lagos City Marathon has grown to be an IAAF silver label race attracting international athletes from all over the world. Each one of these athletes, as well as the thousands of runners participating in the marathon, are refreshed by our brands every step of the race.

Pepsi: The Official Soft Drink Of Afrobeats

Pepsi’s support of Nigerian music and the afrobeats movement dates back over a decade. After years of consistently propping up the culture and coming to define the live experience, as evidenced by the viral Disembaa campaigns – 2017’s “No Shakin Carry Go Disembaa”, and 2018’s “No Chill Disembaa” – it’s fair to say Pepsi is one of Afrobeats’ biggest and most vital ambassadors.

Pepsi Unveils ‘We Got Taste’ Campaign

There is a long line of events that will exhibit the true character of the taste that Pepsi stands for, through the intrinsic taste of the pop soda, the dynamic brand ambassadors, and the array of concerts planned out. All these have been put together to give Nigerians the ultimate taste experience this December.

Cardi B set to take EKO Atlantic by storm

Lights, camera, action. The buzz is in the air and by now the vibe must be getting to you a little. Well, you are in very good company. The LIveSpot X Festival kicks off with a bang today Saturday, November 7, and the electricity could not be more charged. The Bodak Yellow crooner, Cardi B put out a video that showed her on a very tasteful plane and now we know it was headed straight for the CIty of Lagos.

DJ Xclusive and friends give fans an epic start to the week

On the 8th of December, flair went up and a heavy buzz was in the air as people from all over Lagos came together at the Balmoral Hall, Federal Palace Hotel, Victoria Island. DJ Xclusive and some of his superstar friends came out to thrill fans and give them a night to remember.

Pepsi gives Lagosians a December to Remember

For Lagosians, December 2019 would not be easily forgotten with back to back non-stop partying since Pepsi’s Taste Fest kicked off. Things started off big with top Billboard rapper, Cardi B and other star acts graced the Livespot X Festival. Fans and music lovers from across Nigeria came down to the Eko Atlantic to vibe with the Rap star. The icing was a performance from Grammy-nominated Burna Boy.

How Pepsi Brings Happiness to Nigerians Every December Through Entertainment

Nigerians are very hard working people and also know how to enjoy after the hustling and bustling of the day. The month of December being the last month of the year creates an avenue for relaxation and unwind. Pepsi, Nigeria’s leading carbonated drink has over the years associated with Nigerians by ensuring that it gives consumers of its tasteful brand a December to remember.

Spectacular Yuletide for Brand Ambassadors

It was indeed a busy December for Pepsi brand ambassadors, as the music stars had their hands full with gigs. From Lagos to Abuja, Port Harcourt, Enugu, Asaba, Nnewi, Onitsha, Uyo, Calabar and other locations, these artistes had the opportunity to thrill their music fans, who had the opportunity of meeting them live in their locality. And with the support of the Pepsi brand, which seems to have found a worthy partner with the music industry, there was no limitations.

7Up Harvard Business School Scholarship

In the year of our 50th anniversary, we created an initiative to give back to a country that has given us so much. So much love, patronage, and growth. So, in 2010, Seven-Up Harvard Scholarship program was given life.

Every year, we sponsor a deserving Nigerian youth, living in the country to an all-expense paid MBA program at the prestigious Harvard Business school in the USA. Contributing our own quota to Nigeria’s progressive growth and development.

In doing this, we not only impact the life of one by sponsoring them at one of the top, most sort after institutions in the world, but we also impact the nation.

Our first candidate was announced in 2011 and for every year after that, we have sponsored MBA programs for selected individuals at Harvard Business School.

PEPSI FOOTBALL ACADEMY

In a move to grow and build the future of football in Nigeria, we created an academy to nurture the best budding young football stars in Nigeria by providing them with the perfect platform for Stardom. Our core strategic intent is to be at the heart of football development and growth in Nigeria.

It was originally established in November 1992 by Kashimawo Laloko as a football school, based at the Agege Stadium, courtesy of the Lagos State Sports Council. In 1994, Pepsi came onboard, since then, it’s been titled the Pepsi Football Academy.

The Pepsi Football Academy, over the years, has developed and grown into one of the most prestigious football academies in Nigeria. It currently boasts of over 3,000 registered students aged between 6-18 years and operates throughout the year from 14 different training centers and 54 coaches across Nigeria.