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how we started

Just like Nigeria, the entity SevenUp Bottling Company was conceived in 1959 by a great visionary named Mohammed El-Khalil and began operations as a soft drink bottling company.

As a company, we have since achieved great success in the soft drink and bottling industries since beginning operations on October 1st of, 1960.

As one of the longest-standing businesses in Nigeria, we have proudly contributed to job creation and partnered with many Nigerian suppliers and establishments.
We also currently have nine plants across the country.

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Our People

Sari El-Khalil

Managing Director & CEO

Muhammad Ahmed

Chief Financial Officer

Vasco Goncalves

Chief Information Officer

Norden Thurston

Chief Marketing Officer

Radhe Jha

Chief Supply-Chain Officer

Ryad Hijazi

Head of Distribution

Alok Soni

Head of Manufacturing

Olayinka Olufade

Group Head, Culture and Transformation

Nkemdirim Agboti

Head of Legal and Corporate Affairs

Dominion Izedonmi

General Manager, Commercials

Carrying some of the biggest brands in the world such as Pepsi and manufacturing its brands, Seven-up Bottling Company has elevated the beverage industry in Nigeria with a focus on refreshing the well-being and dreams of Nigerians.

pepsi

Refreshment and fun

SBC has a wide offering of sugar-sweetened and sugar-free non-alcoholic beverages. We can also boast of having Nigerian favourites like Pepsi, Seven-Up, Mirinda, Mountain Dew, and Teem in several variants and line extensions in our portfolio.

Our history also contains iconic marketing campaigns such as 'Fido Dido,' 'The Three Orange Men,' and 'The Pepsi Long Throat' campaign.

We are fueled by the need to 'refresh and inspire a youthful lifestyle' and our mission is guided by principles like hard work, determination, integrity, honesty, sustainability, fun, and refreshment. That's why our brands champion and complement the music scene, sports, and the all-around 'good life.'

SBC products are also affordable and accessible to all economic classes with a premium offering.

Regional Offices

NORTH-WEST ZONE

NORTH-CENTRAL ZONE

SOUTH-WEST ZONE

SOUTH-EAST ZONE

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