how we started
Just like Nigeria, the entity SevenUp Bottling Company was conceived in 1959 by a great visionary named Mohammed El-Khalil and began operations as a soft drink bottling company.
As a company, we have since achieved great success in the soft drink and bottling industries since beginning operations on October 1st of, 1960.
As one of the longest-standing businesses in Nigeria, we have proudly contributed to job creation and partnered with many Nigerian suppliers and establishments.
We also currently have nine plants across the country.
Refreshment and fun
SBC has a wide offering of sugar-sweetened and sugar-free non-alcoholic beverages. We can also boast of having Nigerian favourites like Pepsi, Seven-Up, Mirinda, Mountain Dew, and Teem in several variants and line extensions in our portfolio.
Our history also contains iconic marketing campaigns such as 'Fido Dido,' 'The Three Orange Men,' and 'The Pepsi Long Throat' campaign.
We are fueled by the need to 'refresh and inspire a youthful lifestyle' and our mission is guided by principles like hard work, determination, integrity, honesty, sustainability, fun, and refreshment. That's why our brands champion and complement the music scene, sports, and the all-around 'good life.'
SBC products are also affordable and accessible to all economic classes with a premium offering.
our vision
...is to refresh and Inspire a youthful lifestyle.
our mission
…is to be the most admired and innovative company in Nigeria
Expanding
our scope
Innovation is a game we love to play, as our flagship 2Sure product can testify. In 2020, while COVID-19 was raging, SBC diversified its sub-sector focus and launched its home and personal care brand, '2Sure.'
The flagship 2Sure product started as a hand sanitizer/multi-purpose disinfectant, and it is a best-seller in its category. The brand rapidly expanded over time to include Antibacterial soap, Dishwashing Liquid, Hand Wash, Multipurpose Soap, and Multipurpose Liquid.
sbc and the
environment
We also care a lot about the environment, hence our efforts to reduce our plastic footprint, and conserve water. To this end, we have put many initiatives in place, like our Food and Beverage Recycling Alliance, which is an alliance for extended producer responsibility for consumer waste in the environment.
investing in the youth
Aside from our commercial success, SBC is committed to making contributions to society through the promotion of sports, music, and education.
The Pepsi Football Academy was established in 1997 and is funded by SBC. The Academy has worked with the likes of Jay-Jay Okocha and has produced the likes of Mikel Obi, and a good number of Nigeria's Flying Eagles.
We've also had hits like;
- The legendary 'Lekki Sunsplash', featuring Fela Anikulapo Kuti, Yvonne Chaka, Charley Boy, and others,
- The well-known 'Rhythm Unplugged' and
- Pepsi Music Lab
In 2010, while marking SBC's 50th anniversary, the company launched its annual scholarship programme whereby one eligible applicant is granted an all-expense-paid scholarship at the prestigious Harvard Business School to participate in their MBA programme.
